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Weather Company Pairs Marketers With Moods
CHICAGO — Weather often affects consumers’ moods, and that means it can impact purchase behavior, says DJ Reali, SVP MultiPlatform Sales at the Weather Company, in an interview with Beet.TV. As such,...
View ArticleWeather Company Charges Into Mobile Video, Buoyed by Data
CANNES — One of the biggest benefits of data is that it can personalize the media business, especially through video, says David Kenny, Chairman and CEO at the Weather Company, in this interview with...
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